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Amy Errett wasn’t the likely candidate to reinvent women’s haircare. For one thing, she doesn’t color her hair. For another, she’d never built a company shipping physical goods before.

And this wasn’t lost on her high-powered Silicon Valley network, who couldn’t quite understand why someone so “smart” was wasting her time on such a frivolous category. One they (Usually men whose wives could easily afford $400 salon treatments) just didn’t “get.”

Instead of listening to the Valley elite, Errett listened to her nine-year-old daughter who’d heard her ask countless family friends about their hair routine, whether they colored it, what they used, if they were concerned about the toxins in those treatments, the ammonia that could burn a hole in a...

##What is an operating agreement?

An operating agreement is a legal document that outlines the financial rules, responsibilities of founders, how disputes are resolved, and even more of a limited liability corporation (LLC). Other business formations, like corporations, have articles of incorporation and corporate bylaws, which are similar to operating agreements but not the same. Basically, they’re the way you and your cofounders will outline everything you need to know and do in order to successfully run your startup.

While only California, Delaware, Maine, Missouri, and New York actually require that an LLC has an operating agreement, we very, very highly recommend drafting one, regardless of where you’re located. If you decide not to h...

So much has been written about startups and founders, it’s challenging to sort through it all and make sense of advice that often ‘depends’. Here’s my guide to entrepreneurial sins from 2 decades of entrepreneurship.

Taking an honest look at your startup — never an easy thing to do.

But you must.

Being too Early

A startup needs to be early to market, to disrupt while an early market is not yet conducive to incumbent self-disruption. But being too early is often deadly. No amount of brilliant entrepreneurship will save a venture that is too many years ahead of the convergence of factors necessary for success.

How many years is too many? This depends largely on capital, but a few years of prematurity may suffice.

What makes this business sin...

In June 2013, I met the CEO of a data analytics startup here in the Bay Area. They had raised many millions already and I was on a mission to pitch them our services. However, as I stepped into their foyer, I was already filled with questions.

This was a handsome office for a company that had just raised a Series A round. Rather outsized, like a gangly teenager wearing his father’s jacket. Looked nice, but why does a small startup need a 5X office in one of the priciest real estate areas?

His answer caught me off guard. “I don’t ever want to feel cramped again!” he said, squishing his shoulders together.

Not far from this office, not so long ago, Steve Jobs had made a speech about “Stay Hungry, Stay Foolish”, and here was a company that go...

There you are: Standing at the edge of the metaphorical startup cliff. You want to cannonball into the abyss that is Founder-hood… But, you’re scared as hell that you might be jumping in too soon.

What do you do?

Are you asking yourself the right questions? How do you evaluate whether this very moment is the one to take the plunge? Are you sure?

Every startup Founder goes through this inner battle, yet few know what to look for.

While everyone’s situation is unique in their own way, there are three critical indicators that can help you determine if the timing is right— before making the leap.

Critical Indicator #1: Customers are buying — constantly

The moment you start seeing real revenue from a consistent stream of customers, it’s time to...

I believe passion is infectious, and when you get likeminded individuals in a room together, discussing real change and impact for not only a company or organization, but also an entire city, it creates a real sense of dedication.

Buenos Aires, Argentina, is not the first place that people think of when they think of startups — but that’s going to change if Lisa Besserman has anything to say about it.

Lisa’s organization, Startup Buenos Aires (SUBA), has been working tirelessly for the past few years to harness and unite the massive amounts of creative energy and technical knowledge that are floating around South America’s most dynamic city.

In just three years, Lisa and her team have not only created a resource hub for entrepreneurs in Bue...

Rich Aberman and his co-Founder Bill Clerico were making great progress with their payment processing startup, WePay.

The platform – which made it easy for small businesses, organizations and nonprofits to accept credit card payments online – had taken shape over the course of six years. Revenue was growing month-over-month. Customers liked it, the press liked it — and investors had put in a lot of money to keep growing it.

But in 2014, Rich and Bill were getting ready to kill it.

The transition away from direct business

No, it wasn’t the startup equivalent of a suicide pact. They hadn’t given up – quite the opposite. Almost without meaning to, they had landed on an opportunity with the potential to leave the direct business in the dust.

Th...

When preparing for the new year, my partners and I look back on what has worked in our company, and what areas we would like to develop. This year we agreed we would put all commercially-oriented people in one big team — with me in charge.

Great, I thought, let me rethink how to make a commercial team in a way hasn’t been done before.

I Don’t Want to Become Evil Corp

At first, I wanted to organize my teams in a way that didn’t mirror the “Evil Corp”.

I’m not really sure why I was so afraid of this… I guess I’ve seen and heard a lot of stories lately where this has become the situation.

We even have people joining our team from other startups because their old jobs went too corporate, both organization-wise and product-wise. Somewhere along...

Everyone tells aspiring entrepreneurs — especially those in tech — that San Francisco is the only place they can be successful. After building a company in North Dakota and finding all the talent and funding I needed there, I’d like to offer an alternative perspective.

When it comes to small towns, it can be easy to think that the grass is greener somewhere else. There are small-town myths like you can’t find the right talent or you can’t raise funding away from the coasts. There is also a shortage of belief in success in small towns. But common startup concerns aren’t fixed by moving somewhere with more of everything.

In fact, with everyone crammed in the same place, startup necessities from money to quality hires to community support and ...

Stealth mode startups. They’re the cool kid’s club of the startup world. Who doesn’t want to know the secret, awesome, disruptive company that the latest 22-year old tech hot shot is working on?

Stealth mode is an excellent psychological trick that founders employ with the hope that the even cooler kids — i.e. the venture capitalists — will be intrigued and want to come join their club.

Problem is, it’s kind of BS.

Look, I’m not saying that no founder should ever have a stealth mode startup. There are legitimate reasons to choose to keep things quiet until you feel like your baby is ready for the world.

However, for most startups, the benefits of being out in the open — from finding the right product/market fit to locating your first 100 c...