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Q) Where did the idea for Team Jet Set come from?

Josh King Madrid: Team Jet Set came from me deciding to surround myself with people who wanted to win in all aspects of life, who wanted to go beyond the normal expectations and raise the standards. I wanted to create a winners circle of millennials. I wanted to surround myself with entrepreneurs who thought on the same wavelength as I did, individuals who had a growth mindset.

When I was younger, I didn’t have people who had the same mindset or aspirations as me around, so I had to create the environment that I wanted. There was no place for anyone, Millennials specifically, to be able to reach out and find someone making a difference that could mentor them and teach them how to attain the...

We’re living in a world where customer expectations are higher than ever. The traditional one direction advertising flow has been replaced by audiences that demand highly personalized content and valuable experiences.

To answer this demand, create more relevant messages and foster a two-way dialogue between a business and its customer, more and more marketers are implementing interactive content in their strategies.

Here is what you need to know to jump on the interactive content bandwagon and start creating content that increases engagement, generates more conversions and provides valuable customer data.

What Is Interactive Marketing?

NG Data points out that the term interactive marketing encompasses dynamic and personalized content and l...

As your business grows, so does your need to scale sales efficiently. Scale can be your best friend, or the elephant in the room threatening to knock your growth off course. Your sales team needs special attention to scale efficiently. They’re a huge part of why your company is successful, don’t lose the magic that makes you special. Here are the areas to pay attention to when it’s time to scale your sales team.

Sales Training & Mentorship

Training a small team is easy. You know exactly what works and how to communicate it. Communicating the skills and strategies your team needs as a big organization becomes much more difficult. You won’t always get 1-on-1 time with each rep who talks to your customers.

It’s important to develop internal t...

Pandora was never the darling of Silicon Valley. Ever. It never had the hype of Spotify, the scale of a hot social app, or the vision of Netflix. And yet, what it has always had is a leadership team that would not quit and a passionate user base who wouldn’t quit on the product either.

You hear a lot about the great entrepreneurs not giving up… but you hear less about founders pitching 348 investors before they got a yes, less about founding teams who went years without pay, less about founders who personally racked up half a million in debt trying to stay afloat. It took three acts of Congress to save Pandora at one point… and that was when a grassroots campaign by its users bailed the company out. More people complained that Congress migh...

Question: What’s your best tip for putting together a one-sentence elevator pitch, and why?

The answers below are provided by members of FounderSociety, an invitation-only organization comprised of ambitious startup founders and business owners.

1. Use a Framework

Here are the important parts of a good framework: introduce your company name, who your target users are, the problem these users face, your solution to their problem and how your solution is better than others. Then, describe your pricing model and what users will receive in exchange for payment.

— Michael Lisovetsky
HomeSwipe

2. Keep it Short, Sweet and To-the-Point

When creating an elevator pitch for yourself or your business, make sure it’s short, sweet and to-the-point. For e...

All startups face the same issue when launched: Each strives to create the best product and achieve market compatibility, but not all startups are created equally. Without a doubt, focusing on product development and market entrance is important, but too much emphasis on these areas tends to eclipse broader foundational issues.

I’ve met hundreds of founding teams over the years. Some were ready for venture capitalist funding while others needed to keep percolating a bit longer. In order for startups to reel in venture capitalist backing, building and scaling a fundable founding team is paramount from the start.

There’s an expression: “Choose the right tool for the team.”

When that idea is flipped, it becomes a more inspired guideline that c...

This week we had one of our best team members leave to join another startup. He was incredibly well-liked, was amazing at his job, and had a great future with Startups.com.

We couldn’t be happier that he’s gone.

Now to most that sounds counter-intuitive, or at first blush, maybe even like “sour grapes.” It’s not. We are incredibly proud and supportive of him.

We spent some time during our weekly happy hour meeting on Friday talking about exactly why we feel this way as an organization and I wanted to share some of that discussion with you. Perhaps it’ll shape how you feel about your own team and employee turnover in general.

employee turnover—
why Good People Move On

Admittedly our world is a little bit different at Startups.com in that ou...

Today’s Favorite Find: Booyah

Elevator Pitch

Booyah is a new app for iOS from the social communication platform Rounds that lets people video chat quickly and easily via WhatsApp.

Why We Love It

Look, I think we all know at this point that group video chat is pretty busted, right? Like, most of the major platforms make it either difficult or impossible or charge for the right to add another face to your face-to-face convo. I’ll admit that this is probably because the desire for group video chat undoubtedly came about waaaay before it was technologically possible, but guess what, folks? It’s 2016, and it’s definitely possible now.

Take, for example, Booyah. It’s a new app from Rounds, which is a fun video chat/hanging out platform that I wr...

Over the years, I’ve seen two main drivers of change: functional and cultural. Functional change is just as it sounds. Your organization needs to change in order to keep up with the rapid pace of developments — or, more to the point, disruptions.

This year alone, it seems almost every industry is either launching or completing some type of digital strategy. Most strategies focus mainly on improving the experience of the end user. Robo-advisors in financial services, artificial intelligence in consumer goods, and let’s not forget voice-activated shopping from e-commerce giant Amazon.

But in addition to striving to be functional in these shifting sands, many organizations are finding it difficult to recruit and retain talent — which is not mu...

“Leaders who encourage employees to pursue their side hustles can be rewarded for that investment of trust. People gain skills and master new technologies through side hustles, which can end up benefitting their primary employer.”

–Michael Ray Newman, 3 Ways to Support Employee Side Hustles

Is it insane to empower employees when the result may be that they leave your company? What exactly is the story with employee side hustles? A number of different perspectives kick around these very questions in today’s Startups Live session.

What will you walk away with? You may very well leave the conversation reconsidering your employer-employee relations. You might adopt or alter policies to accommodate side projects – to better honor your employees...