Forums Search

On April 21^st, 2015, Google will roll out an update that will make mobile friendliness a bigger part of its algorithm. If you don’t think this is a big deal, think again.

Why? Because Google is saying the mobile update will have a bigger impact than its Panda update.

Should you be worried? Yes!

Here’s why, and here are some ways to take full advantage of this update.

Step #1: Make your website responsive

It’s generally not the best idea to create a separate website just for mobile visitors. The main reason you will want to avoid this approach is because updates to your main site won’t appear on your mobile site.

With responsive design, this is no longer a concern. A responsive design will automatically adapt your site to the size of a perso...

As leaders, many of us regularly fall into a revolving-door trap when it comes to telling versus asking. And it’s most evident in meetings.

How many times do we march into a conference room with a list of things to say? Yet it’s far more prudent, productive, and profitable to shift from having all the answers to asking all the questions.

In fact, it’s so important that it might just be the core differentiator between a company’s culture and that of its competitors.

Stuck in an Always-Telling Rut

Why do we so quickly fall into the routine of telling instead of asking? Honestly, the reaction has roots in science.

Put simply, having all the ideas is a rush. Providing a quick solution that gets a group from point A to point B rapidly leads to ...

There are five main types of business loans that are relevant for startups: SBA small business loans, business credit lines, short term loans, invoice financing, and merchant cash advances. Let’s take a closer look at each one.

SBA Small Business Loans

A SBA small business loan is a loan that is backed by the Small Business Administration (SBA). Founded in 1953, the SBA is a federal government program that provides support to small business owners in the form of mentorship, workshops, counseling, and small business loans.

While the loans are backed by the SBA, they don’t come directly from the SBA. You’ll have to find a local lender who provides SBA loans in order to access the funding.

Who qualifies?

There are three main types of SBA small...

Update (12/7/17): The previous video lesson is no longer available and we’ve since removed it. However, you can still see more from Paul Campbell including his lesson on Stress Resilience.

Entrepreneurs are always looking for tips and tricks to optimize their performance, maximize their output, and manage stress.

CEO and Founder Paul Campbell informs us about the biological impact of stress, the need to exercise our bodies and our minds, and structuring your day to ensure that you can handle whatever comes at you.

(Video removed – no longer available)

Being successful starts in the mind—learn how to prepare yourself up for success with the rest of Paul’s 10-step lesson (no longer available).

Most products start out as a response to a problem. An inconvenience is slowing people down, a situation is diminishing quality of life, and either no solution exists or the one that does exist is insufficient.

Something new is needed. So creative people come up with an original or improved way to fix the problem.

All product development teams start with the problem. But many become so enamored with their solution that they lose sight of the problem they’re solving during the development process.

They come up with new ideas to work into the product and functionality that’s “cool,” and they build the product the way they think users want it.

But the end result is a product that, while mostly meeting the need they set out to fill, misses the...

Think about the last time you had to contact a call center. After being forced to take time out of your busy schedule to solve an external problem, suffering an annoying automated phone menu, sitting on the line listening to crackly elevator music and being passed through multiple hands before you finally reach the person you require, would you describe yourself as A) Cool, calm and collected B) Mildly irritated, but polite and courteous C) Ready to explode?

Now put yourself in the person on the other end of the line’s shoes. From the second they walk in the door to when they go home, call center representatives deal with clients in the same state of exasperation. They are the defensive linebackers who get thumped day after day by people w...

Don’t miss out! Check out the previous chapters here:
–Chapter One
–Chapter Two
–Chapter Three

CHAPTER FOUR: Translate Emails Into Task Lists

In This Chapter:

-Reframe how you use and view your inbox
-Bucket your tasks into 3 sections: “High Priority”, “Offloading” and “Later” tasks

Alright—let’s take a step back and see the state of things. So far, we’ve established: 1.) How to rebuild your email workflow 2.) The tools to prioritize, deflect and destroy any inbound communication and 3.) How to quiet the voice that’s sternly reminding you to “RESPOND-TO-EVERYTHING-ASAP”

You’re probably feeling more productive, already. Maybe you’re feeling a little anxious with all the changes you’ve made (it gets easier— promise!) Or, maybe a rush of po...

Ask any startup marketer out there and they’ll tell you: email marketing is the gold standard of early-stage marketing strategies. If marketing is the car that gets your company where it needs to go, email marketing is the Volvo. It’s affordable, it’s reliable, and it’s known for unbeatable performance.

“Email marketing is the best and most affordable way to market anything to any audience, and in a highly personal way.” says Cyberwalker Digital Founder (and email marketing expert) Andy Walker. “The return on investment is better than any other technique to reach customers. And it works for brand building and generating direct sales.”

But let’s not kid ourselves: email marketing strategy is notoriously difficult to get right. If it were eas...

“I just want to tell other entrepreneurs who start at an early age – no matter how hard it is, do not give up, because your dreams are worth fighting for. I do believe that anything is possible with a positive approach and a lot of hard work.”

We’ve all heard, if not had them spoken directly to us, similar words of inspiration. And they never get old. We can never hear them enough. And maybe, just maybe, if we hear these words coming from the right person, under the right circumstances, we’ll accept them not as abstract mantra but living truth. And we’ll find the resolve to bust our tails long enough to one day arrive at a level of achievement where we’ll feel compelled to deliver our own words of encouragement.

It matters that these words ...

In today’s era of quick consumption media, we’re lucky to have any words stay relevant ten minutes after they are written. (Just look at how the Tweets of President Donald Trump complaining about Barack Obama golfing too much have aged.) Novelist Margaret Atwood has pulled off something tremendous in that the 1985 novel The Handmaid’s Tale is even more relevant today, than any other time. And that wasn’t a fluke. It’s not the only Atwood project making the leap to TV. “Oryx and Crake” has been in production as well as “Alias Grace.”

Barely a week goes by where Atwood doesn’t get a fan Tweeting her about one of her post-apocalyptic fantasies coming a little too close to reality.

But despite her talent for rendering dystopias brought about by...